John Aberle Consulting

“Making Sales Fun and Mutually Rewarding”

John Aberle

Help Customers BuySM and HelpCustomersBuy.com blog are part of John Aberle Consulting.

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Selling for Fun, Profit, and Mutual Rewards

 

 


John Aberle at his office, February 2002

 

How to Excel at Sales without Using Control, Pressure, or Manipulation

At HelpCustomersBuy.com, we teach you to make selling fun and mutually rewarding for the customer as well as the salesperson so as to develop long-term customer relationships, minimize sales rep turnover, and make profitable sales.

Would you like to know more? Please read on.

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Think Back to a Pleasurable Sales Experience

First, think back to a sales experience you enjoyed. It could be when you were the customer. It could be when you were the sales person. What was fun about that experience? Would you like to have enjoyable experiences like that all the time as the salesperson?

Duplicating that Enjoyable Sales Experience

You fondly remember that sales experience because it so smoothly solved your problem. You worked as a team with your sales rep to get the result. The sales person showed genuine interest in what you wanted and showed you what fit your perceived needs. If there was any negotiation over price, it was probably more a token effort because you wanted to buy.

 

If you were the salesperson in this scenario, the effect was the same. You enjoyed the experience because you connected with someone as a person and you genuinely helped your customer reach his or her goal. You "closed" without tension because it was a natural flow to provide what your prospect wanted.

 

These types of sales experience can happen repeatedly. It's all in the mindset you bring to your sales. Seek to serve first. Then the sale will follow. It will be mutually beneficial so everyone is happy.

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Help Customers Buy – A Service Oriented Approach

"Help Customers Buy" is more than consultative selling. It's an attitude that flows through everything you do. It's a service oriented approach that helps identify the problems or challenges your prospect faces which you can help solve. It's also about communicating to understand rather than to close. The "closing" becomes a natural part of your discussion instead of some dreaded event. It becomes a matter of your customer giving you the details, such as when, where, how much so as to go ahead with what he decided.

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Client Comments

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Manufacturer - Hot Isostatic Processing

For roughly six months now, we have met for training. I have been satisfied that your tagline, “Helping small business owners find their solutions” is sincere. Numerous times we put it to the test and found that you eagerly helped us to revise your suggested forms until they fit our unique situation.

For instance, we are pleased with the system you helped us design for tracking quotes and putting all quotes in a shared directory. As the time between quote and decision can be months, even over a year, we previously had no method of tracking quotes. The quote tracking form and the email format for sending quotes out is a major step forward for us because they clearly organized our quotes so that any of our sales team now know where to find them and which are outstanding.

 Dennis Poor, President

Kittyhawk Products

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I want to help business owners and salespeople - those who want to add value to their customer or client relationships - to discover the thrill of connecting with another person in a sale. Great sales experiences are more than just getting the order.

 

For further information on sales training, marketing help, or coaching to develop your own sales and marketing program  designed to help customers buy, contact us. 

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How to Excel at Sales without Using Control, Pressure, or Manipulation

Think Back to a Pleasurable Sales Experience

Duplicating that Enjoyable Sales Experience

Help Customers Buy

Client Comments

Contact Us Today!

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Last modified: 03/04/09